A stroll down Alberni Street and its neighbouring environs reveals Vancouver’s high fashion scene. Often referred to as the Luxury Zone, this area is the city’s answer to Rodeo Drive. Downtown’s major retail shopping district – centered around the crossroads of West Georgia and Granville Street – is home to some of the most distinguished designer brands in the world. Curated, high-end boutiques offer both luxury, hard-to-find fashion and cutting-edge designs. Our hometown fashion scene includes many well-known local and North American-based labels and boutiques, furthering the city’s upscale, chic style. Modern or classic, Vancouver offers a myriad of choices from the most distinctive, high-end fashion designers across the globe.